CONCEPTLAB Start Today $29/mo
Concept art by Augusto Ribeirões: an armoured figure at a lit workbench, surrounded by robotic arms and specimen trays.

One Outlier Piece beats a hundred unfinished files, and you can build yours in only 5 days.

The exact character creation formula behind my work for Netflix, Ubisoft and Epic Games, condensed into a 5-day sprint, plus a community of artists with monthly creation challenges.

Silhouette exploration refined into a clean grayscale block-out, in Photoshop.
First colour passes, testing palettes against the character story.
Colour refinement and material separation across two poses.
Final presentation sheet, front and back views.
The weapon modelled in ZBrush before it goes back into the painting.
Photobashing the weapon against a reference library.

What's an Outlier Piece?

An Outlier Piece isn't just a piece you're proud of. It's the one built with enough intention (the right references, a silhouette nobody's already seen, colour tied to the character's story) that an art director actually stops scrolling.

You don't need forty of these. You need ONE, built right, and the market starts finding you instead of the other way around.

Student work

This is what comes out of the ConceptLab

Character concept art created by ConceptLab student grebogeart.
Character concept art created by ConceptLab student grebogeart.
Character concept art created by ConceptLab student braia____.
Character concept art created by ConceptLab student braia____.
Character concept art created by ConceptLab student gabenascimento.art.
Character concept art created by ConceptLab student gabenascimento.art.
Character concept art created by ConceptLab student ganty.art.
Character concept art created by ConceptLab student ginoboy.
Character concept art created by ConceptLab student ginoboy.
Character concept art created by ConceptLab student kaiquej3d.
Character concept art created by ConceptLab student kaiquej3d.
Character concept art created by ConceptLab student kaiquej3d.
Character concept art created by ConceptLab student paulopjmachado.
Character concept art created by ConceptLab student paulopjmachado.
Character concept art created by ConceptLab student trinda.art.
Character concept art created by ConceptLab student kassini_ilustra.
Character concept art created by ConceptLab student mtheus.art.
Character concept art created by ConceptLab student mtheus.art.
Character concept art created by ConceptLab student fernandomoura_art.
Character concept art created by ConceptLab student bruno_art3d.
Character concept art created by ConceptLab student bruno_art3d.

Some professional projects I've completed for the industry

Concept art by Augusto Ribeirões for Rebel Moon.
Rebel Moon
Concept art by Augusto Ribeirões for Earthworm Jim.
Earthworm Jim
Concept art by Augusto Ribeirões for Saint Seiya, live action.
Saint Seiya, live action
Concept art by Augusto Ribeirões for Epic Games, GDC.
Epic Games, GDC
Concept art by Augusto Ribeirões for Unreal Engine 5 trailer.
Unreal Engine 5 trailer
Concept art by Augusto Ribeirões for Wonder Woman.
Wonder Woman

Rebel Moon

I'm not going to let you procrastinate.

The ConceptLab runs on a 5-day formula. By the end of it, you'll already have your first piece.

From there you keep going, applying the formula month after month with the Community Challenges. Every month, a new outlier piece, reviewed personally by me.

Course Content

Lesson list coming soon.

  • The Brief That Changes Everything
  • Reading a Brief Like a Pro
  • References Aren't Copying: Collecting for Original Ideas
  • PureRef in Action: The Tool Every Pro Uses

  • The Silhouette Secret: Why Most Artists Get This Wrong
  • My Secret Setup: Brushes & Shortcuts That Speed Everything Up
  • Creating Silhouettes Nobody's Seen Before
  • Turning Reference Into Original Design
  • The First Stroke of Your Outlier Piece

  • The Color That Tells Your Character's Story
  • Photobashing: The Technique That Shaves Years Off Your Process
  • Studio-Level Image Manipulation
  • AI on Your Side: Materials in Minutes
  • Hands-On: Applying Photobash to Your Character

  • Guns I Built for Real Clients (Inside the Process)
  • Building Your First Professional Prop
  • ZBrush Without the Overwhelm: Interface, Shortcuts & Materials
  • From Paper to 3D: Blocking Out Your Weapon

  • The Final Touches That Make the Difference
  • Back View in Minutes, With a Little AI Help
  • Building Your Portfolio Presentation
  • Posting It the Way That Actually Gets a Studio's Attention
Enjoy this lesson, unlocked for you

Get a real look at our lessons in action

Lesson coming soon

Real feedback from course graduates

Desert Explorer, character concept art created by ConceptLab student Giancarlo Candido.

Before the course, I didn’t have a clear direction for where I wanted to go.

After I enrolled and saw Augusto’s teaching style and how structured the course was, my results, my way of thinking, and my ideas changed completely. It all became much more natural.

I had a lot of ideas but didn’t have the ability to carry them out; I didn’t know where to start, and Augusto’s methodology changed that completely.

Giancarlo CandidoStudent
Character concept art created by ConceptLab student Cezar Ruivo.

I wanted to say right off the bat that the course and the community are worth so much more than what’s being offered.

In it, I learned the entire industry pipeline, from reading and interpreting the briefing, to creating a silhouette (and what makes a good silhouette) to the theory, photobashing, and all the way through to the final project deliverable.

Cezar RuivoStudent
Character concept art created by ConceptLab student Gabe Nascimento.

Before I enrolled in the course, I was really confused about which path to take; I wasn’t able to make connections or prospect clients. I was stuck.

After I enrolled in the course, a light bulb went off in my head. I’ve always loved creating and drawing. And the cool thing is that Augusto’s method gave me a new direction and, most importantly, as I always joke with my friends, Augusto actually taught me how to do proper research and how to truly interpret a briefing.

Gabe NascimentoStudent
Character concept art created by ConceptLab student Fred Almeida.

I learned many new techniques in photobashing, silhouette, and 3D. But I focused mainly on the skills I lacked. Even though I already had a solid foundation, there was still a lot I didn’t know, and this opened up many more possibilities for results that I hadn’t had before.

And the main point was the feedback, the meetings, and the Q&A sessions, which I’ve noticed aren’t as hands-on in most other courses.

Fred AlmeidaStudent
Character concept art created by ConceptLab student Iur Trindade.

I’ll tell you, it was the best decision I’ve ever made in my entire life. Augusto really taught me his entire methodology, from practice to theory, step by step.

Everything was focused on the industry: how to develop projects, how to build a portfolio, without any mystery and in a very open way.

Iur TrindadeStudent
Character concept art created by ConceptLab student Felipe Melo.

I noticed a significant improvement in the quality of the work, and what was most important to me was understanding the industry’s workflow and learning the techniques used to deliver professional-level work.

The most important part of this improvement is related to two factors: 1. Augusto is the one who provides feedback on the work submitted to him and guides the development of your art. 2. The Discord community, which makes all the difference in your journey and progress.

Felipe MeloStudent
Character concept art created by ConceptLab student Fernando Moura.

Before the course, I felt like I had some technical knowledge, but I didn’t really know how to turn it into a professional process. A lot of the time, I would start a project without knowing exactly which steps to follow, and I would end up getting lost along the way.

After joining the course, I started to understand much better how the industry actually works and how to organize my process from beginning to end. Augusto’s methodology especially helped me think more clearly before jumping into execution.

Now I’m able to develop my projects with much more clarity, understanding why I’m making each decision and what I need to improve at every stage.

Fernando MouraStudent
Character concept art created by ConceptLab student Luis Eduardo.

One of the biggest changes for me was the way I started looking at my own projects.

Before, I would simply start drawing and try to come up with something interesting. After the course, I began to understand the importance of references, briefing, research, silhouettes, and idea development before reaching the final artwork.

Besides the techniques I learned, Augusto’s feedback was essential in helping me notice mistakes that I probably wouldn’t have been able to identify on my own.

I feel like my work has become much more consistent and much closer to the professional level I was aiming for.

Luis EduardoStudent
Character concept art created by ConceptLab student Bryan Sabino.

I had already been studying concept art before joining the course, but I still felt like something was missing for me to really improve.

The course showed me that it wasn’t just about learning new techniques, but about understanding the entire thought process behind a professional project.

Learning how to research, interpret a briefing, explore ideas, and receive feedback throughout the process completely changed the way I work.

The community also made a huge difference. Being able to follow other people’s work, exchange experiences, and improve together made the whole learning experience much more complete.

Bryan SabinoStudent
1 / 8

Here's everything you get inside ConceptLab to build your first character from scratch and ship a portfolio piece of artwork in 5 days.

  • Hands-on video lessons

    The complete character creation pipeline: from blank canvas to ArtStation. Each lesson is designed to be applied the same day, so you're building, not just watching.

  • The 5-day method

    A no-nonsense schedule that kills procrastination. You know exactly what to do each day, and on day 5 you have a finished piece in your hands.

  • Full professional creation pipeline

    References, silhouettes, colour, polish and portfolio. The same workflow I use at major studios, broken down step by step for you to follow.

  • The Outlier Community on Discord

    Updates, extra resources, and a community of artists going through the exact same process as you. You won't do this alone, and you'll be challenged every month.

  • Monthly Challenge in the Community

    A new professional-style brief every month, so you create with real direction and get evaluated directly by me. Challenge winners walk away with real prizes.

This is the Outlier Community

The Outlier Community on Discord, where the monthly challenges run.

Every month you'll receive a briefing just like this one

A character created from the monthly challenge briefing.
A monthly Outlier Community challenge briefing: create a tokusatsu villain from an everyday household item.
Briefing Result

This is the exact same method I use to create characters for the biggest companies in the world. I condensed it into 5 days so you don't have to spend years developing before you can finally break into the creative market.

Start Today $29/mo

Industry experience that led me to teach you the same formula I'm still using

  • Netflix
  • Epic Games
  • Ubisoft
  • Arctic7
  • Disney
  • Certain Affinity

Wait, there's more

Bonus 1 artwork.

ZBrush Intro Lesson $47

  • Your first real step into 3D, without the overwhelm.
  • A focused walkthrough of ZBrush's tools.
  • Exporting a clean base, ready to pose and render.

Included in your subscription from day one.

Bonus 2 artwork.

Different Ways to Monetize Your Work $97

  • Being good at the craft is only half of it. This is the side nobody teaches.
  • 3D printing: turning your characters into physical, sellable pieces.
  • Collectible manufacturing: how a design becomes a produced collectible.

Included in your subscription from day one.

Bonus 3 artwork.

The Unstuck Artist $47

  • The perfectionism that keeps every piece "almost done" and never posted.
  • The fear that you don't actually have the talent for this.
  • The fear of putting your work out there and not being chosen.
  • How to keep moving even when all three show up at once.

Included in your subscription from day one.

Bonus 4 artwork.

How to Brainstorm $57

  • Where original character ideas actually come from. It's not random.
  • A simple formula for turning a blank page into ten directions.
  • Breaking out of "everything's already been done" thinking.
  • Building a personal well of references you can pull from anytime.

Included in your subscription from day one.

Let's recap

Here's everything you get inside the ConceptLab

  • Character Creation Formula Blank page to finished character: the whole path, mapped so you only need to follow. Original price $97
  • Full professional creation pipeline The step-by-step system working studios actually run on. Original price $47
  • Outlier Community Discord A room full of artists who won't let you stall. Original price $97/mo
  • Outlier Creation Formula The exact thinking behind every outlier piece I've built. Original price $97
  • ZBrush Intro Lesson Your first real step into 3D: armor, weapons, machines. Original price $47
  • The Unstuck Artist Push past the perfectionism and self-doubt keeping your work unfinished. Original price $47
  • How to Brainstorm Turn a blank page into ten real character ideas, on demand. Original price $57
  • Different Ways to Monetize Your Work The real paths that turn your art into income. Original price $97

All of this should cost $586 USD

But today you can get access to the ConceptLab + Outlier Community Discord for a lot less.

The offer

Get full access to the Character Formula and the Outlier Community today.

This is the launch price, and it won't stay here. The Outlier Plan locks today's rate for 12 months. Monthly members get 7 days' notice before any change.

Artist Plan

Start today. No contract, no strings.

$29 /month

Billed monthly

  • Lifetime access to the full Lab — the 5-day Outlier Creation Formula. Lifetime covers the recorded lessons; the Outlier Community runs for as long as your subscription is active.
  • All 4 bonuses unlocked on day one. No waiting.
  • Full access to the Outlier Community.
  • 1 Challenge a month, reviewed personally by me.
  • Monthly live meetup.
  • Cancel anytime. No catch.
Start my Outlier Piece now

Renews automatically until you cancel.

  • 7-day money-back
  • Satisfaction guaranteed
  • Secure checkout
After checkout

Buy now and get your access in your inbox immediately.

  1. Complete your purchase

    Seconds after checkout, your access link lands in your inbox.

  2. Open your lessons

    You can start Day 1 of the step-by-step today.

  3. Enter the community

    Now you study, apply the pipeline, and start building the folio that gets you hired.

Augusto Ribeirões

Creator of the ConceptLab

Concept artist for 10 years. I walked away from a stable teaching career to bet on this industry, and today I work with names like Netflix, Ubisoft, Epic Games, Arctic7, Disney and Certain Affinity. If you've seen Rebel Moon, you've already seen my work on screen.

My turning point started with a single piece, posted for free, that ended up as a production reference on Ghost in the Shell. That's what landed Netflix in my inbox weeks later.

After years inside these productions, I kept seeing the same thing repeat with almost every talented artist I met: they knew how to draw, but they didn't have a process to actually finish and present their own work. They knew how to create. They didn't know how to ship.

That's why I created this: the exact path from blank canvas to a portfolio-ready piece.

Portrait of Augusto Ribeirões, creator of the ConceptLab.
Last call

Start building the piece that gets you hired.

Artist Plan

Start today. No contract, no strings.

$29 /month

Billed monthly

  • Lifetime access to the full Lab — the 5-day Outlier Creation Formula. Lifetime covers the recorded lessons; the Outlier Community runs for as long as your subscription is active.
  • All 4 bonuses unlocked on day one. No waiting.
  • Full access to the Outlier Community.
  • 1 Challenge a month, reviewed personally by me.
  • Monthly live meetup.
  • Cancel anytime. No catch.
Start my Outlier Piece now

Renews automatically until you cancel.

  • 7-day money-back
  • Satisfaction guaranteed
  • Secure checkout
Questions

Frequently asked questions

Right after checkout, your access link is sent to the email you used to purchase. No waiting.

You can leave questions directly below each lesson inside the platform and I'll answer them personally, or you can ask me in the Discord Community, where other artists are there to help too.

Lifetime access to the course content: it's yours forever, watch it whenever you want, as many times as you like. The Community works differently: it runs on a subscription that renews automatically, monthly on the Artist Plan or once a year on the Outlier Plan, until you cancel.

You have a full 7-day money-back guarantee. If you go through the material and feel it wasn't worth it, just reach out and you'll get a full refund. No questions asked.

PureRef (free) for references, plus any digital painting software you already use: Photoshop, Procreate, Clip Studio or Krita all work. No new purchases required.

$29per month

Start Today