CONCEPTLAB Start Today $29/mo
Concept art by Augusto Ribeirões: an armoured figure at a lit workbench, surrounded by robotic arms and specimen trays.
CONCEPTLAB

One Outlier Piece beats a hundred unfinished files — and you can build yours in only 5 days.

The exact character creation formula behind my work for Netflix, Ubisoft and Epic Games, condensed into a 5-day sprint — plus a community of artists with monthly creation challenges.

Start Today $29/mo

3,000+ artists trained

Silhouette exploration refined into a clean grayscale block-out, in Photoshop.
Step 1 — Silhouette exploration refined into a clean grayscale block-out, in Photoshop.
First colour passes, testing palettes against the character story.
Step 2 — First colour passes, testing palettes against the character story.
Colour refinement and material separation across two poses.
Step 3 — Colour refinement and material separation across two poses.
Final presentation sheet — front and back views.
Step 4 — Final presentation sheet — front and back views.
The weapon modelled in ZBrush before it goes back into the painting.
Step 5 — The weapon modelled in ZBrush before it goes back into the painting.
Photobashing the weapon against a reference library.
Step 6 — Photobashing the weapon against a reference library.

What's an Outlier Piece?

An Outlier Piece isn't just a piece you're proud of. It's the one built with enough intention — the right references, a silhouette nobody's already seen, colour tied to the character's story — that an art director actually stops scrolling.

You don't need forty of these. You need ONE, built right, and the market starts finding you instead of the other way around.

Student work

This is what comes out of the ConceptLab

Character concept art created by ConceptLab student grebogeart.
Character concept art created by ConceptLab student grebogeart.
Character concept art created by ConceptLab student braia____.
Character concept art created by ConceptLab student braia____.
Character concept art created by ConceptLab student gabenascimento.art.
Character concept art created by ConceptLab student gabenascimento.art.
Character concept art created by ConceptLab student ganty.art.
Character concept art created by ConceptLab student ginoboy.
Character concept art created by ConceptLab student ginoboy.
Character concept art created by ConceptLab student kaiquej3d.
Character concept art created by ConceptLab student kaiquej3d.
Character concept art created by ConceptLab student kaiquej3d.
Character concept art created by ConceptLab student paulopjmachado.
Character concept art created by ConceptLab student paulopjmachado.
Character concept art created by ConceptLab student trinda.art.
Character concept art created by ConceptLab student kassini_ilustra.
Character concept art created by ConceptLab student mtheus.art.
Character concept art created by ConceptLab student mtheus.art.
Character concept art created by ConceptLab student fernandomoura_art.
Character concept art created by ConceptLab student bruno_art3d.
Character concept art created by ConceptLab student bruno_art3d.

See exactly how the Outlier Creation Formula works

I recorded an important video for you. In it, I walk you through the full process and take you inside the Outlier Community.

Video coming soon

Some professional projects I've completed for the industry

Concept art by Augusto Ribeirões for Rebel Moon.
Rebel Moon
Concept art by Augusto Ribeirões for Earthworm Jim.
Earthworm Jim
Concept art by Augusto Ribeirões for Saint Seiya, live action.
Saint Seiya, live action
Concept art by Augusto Ribeirões for Epic Games, GDC.
Epic Games, GDC
Concept art by Augusto Ribeirões for Unreal Engine 5 trailer.
Unreal Engine 5 trailer
Concept art by Augusto Ribeirões for Wonder Woman.
Wonder Woman
Start Today $29/mo

I'm not going to let you procrastinate.

The ConceptLab runs on a 5-day formula. By the end of it, you'll already have your first piece.

From there you keep going, applying the formula month after month with the Community Challenges. Every month, a new outlier piece, reviewed personally by me.

Course Content

Lesson list coming soon.

  • The Brief That Changes Everything
  • Reading a Brief Like a Pro
  • References Aren't Copying: Collecting for Original Ideas
  • PureRef in Action: The Tool Every Pro Uses

  • The Silhouette Secret: Why Most Artists Get This Wrong
  • My Secret Setup: Brushes & Shortcuts That Speed Everything Up
  • Creating Silhouettes Nobody's Seen Before
  • Turning Reference Into Original Design
  • The First Stroke of Your Outlier Piece

  • The Color That Tells Your Character's Story
  • Photobashing: The Technique That Shaves Years Off Your Process
  • Studio-Level Image Manipulation
  • AI on Your Side: Materials in Minutes
  • Hands-On: Applying Photobash to Your Character

  • Guns I Built for Real Clients (Inside the Process)
  • Building Your First Professional Prop
  • ZBrush Without the Overwhelm: Interface, Shortcuts & Materials
  • From Paper to 3D: Blocking Out Your Weapon

  • The Final Touches That Make the Difference
  • Back View in Minutes, With a Little AI Help
  • Building Your Portfolio Presentation
  • Posting It the Way That Actually Gets a Studio's Attention

  • New lessons and updated techniques every month
  • Recordings of workshops with industry professionals
  • Recordings of live community meetups
  • Recordings of individual reviews of students' work
  • And much more…
Enjoy this lesson, unlocked for you

Get a real look at our lessons in action

Lesson coming soon

Real feedback from course graduates

Five-star testimonial from ConceptLab student Cezar Ruivo, shown next to a character they created on the course.
Five-star testimonial from ConceptLab student Felipe Melo, shown next to a character they created on the course.
Five-star testimonial from ConceptLab student Giancarlo Candido, shown next to a character they created on the course.
Five-star testimonial from ConceptLab student Fred Almeida, shown next to a character they created on the course.
Five-star testimonial from ConceptLab student Malu Noronha, shown next to a character they created on the course.
Five-star testimonial from ConceptLab student Gabe Nascimento, shown next to a character they created on the course.
Five-star testimonial from ConceptLab student Iur Tindade, shown next to a character they created on the course.

Here's everything you get inside ConceptLab to build your first character from scratch and ship a portfolio piece of artwork in 5 days.

  • Hands-on video lessons

    The complete character creation pipeline: from blank canvas to ArtStation. Each lesson is designed to be applied the same day, so you're building, not just watching.

  • The 5-day method

    A no-nonsense schedule that kills procrastination. You know exactly what to do each day, and on day 5 you have a finished piece in your hands.

  • Full professional creation pipeline

    References, silhouettes, colour, polish and portfolio. The same workflow I use at major studios, broken down step by step for you to follow.

  • The Outlier Community on Discord

    Updates, extra resources, and a community of artists going through the exact same process as you. You won't do this alone, and you'll be challenged every month.

  • Monthly Challenge in the Community

    A new professional-style brief every month, so you create with real direction and get evaluated directly by me. Challenge winners walk away with real prizes.

This is the Outlier Community

The Outlier Community on Discord, where the monthly challenges run.

Every month you'll receive a briefing just like this one

A character created from the monthly challenge briefing.
A monthly Outlier Community challenge briefing: create a tokusatsu villain from an everyday household item.
Briefing Result

This is the exact same method I use to create characters for the biggest companies in the world. I condensed it into 5 days so you don't have to spend years developing before you can finally break into the creative market.

Start Today $29/mo

Industry experience that led me to teach you the same formula I'm still using

  • Netflix
  • Epic Games
  • Ubisoft
  • Arctic7
  • Disney
  • Certain Affinity

Wait, there's more

Bonus 1 artwork.

ZBrush Intro Lesson $47

  • Your first real step into 3D, without the overwhelm.
  • A focused walkthrough of ZBrush's tools.
  • Exporting a clean base, ready to pose and render.

Included in your subscription from day one.

Bonus 2 artwork.

Different Ways to Monetize Your Work $97

  • Being good at the craft is only half of it — this is the side nobody teaches.
  • 3D printing: turning your characters into physical, sellable pieces.
  • Collectible manufacturing: how a design becomes a produced collectible.

Included in your subscription from day one.

Bonus 3 artwork.

The Unstuck Artist $47

  • The perfectionism that keeps every piece "almost done" and never posted.
  • The fear that you don't actually have the talent for this.
  • The fear of putting your work out there and not being chosen.
  • How to keep moving even when all three show up at once.

Included in your subscription from day one.

Bonus 4 artwork.

How to Brainstorm $57

  • Where original character ideas actually come from — it's not random.
  • A simple formula for turning a blank page into ten directions.
  • Breaking out of "everything's already been done" thinking.
  • Building a personal well of references you can pull from anytime.

Included in your subscription from day one.

Let's recap

Here's everything you get inside the ConceptLab

  • Character Creation Formula Blank page to finished character: the whole path, mapped so you only need to follow. Original price $97
  • Full professional creation pipeline The step-by-step system working studios actually run on. Original price $47
  • Outlier Community Discord A room full of artists who won't let you stall. Original price $97/mo
  • Outlier Creation Formula The exact thinking behind every outlier piece I've built. Original price $97
  • ZBrush Intro Lesson Your first real step into 3D: armor, weapons, machines. Original price $47
  • The Unstuck Artist Push past the perfectionism and self-doubt keeping your work unfinished. Original price $47
  • How to Brainstorm Turn a blank page into ten real character ideas, on demand. Original price $57
  • Different Ways to Monetize Your Work The real paths that turn your art into income. Original price $97

All of this should cost $586 USD

But today you can get access to the ConceptLab + Outlier Community Discord for a lot less.

The offer

Get full access to the Character Formula and the Outlier Community today.

Artist Plan

Start today. No contract, no strings.

$29 /month

Billed monthly

  • Lifetime access to the full Lab — the 5-day Outlier Creation Formula. Lifetime covers the recorded lessons; the Outlier Community runs for as long as your subscription is active.
  • All 4 bonuses unlocked on day one. No waiting.
  • Full access to the Outlier Community.
  • 1 Challenge a month, reviewed personally by me.
  • Monthly live meetup.
  • Cancel anytime. No catch.
Start my Outlier Piece now

Renews automatically until you cancel.

  • 15-day money-back
  • Satisfaction guaranteed
  • Secure checkout
Best value

Outlier Plan

Twelve months, twelve pieces, one portfolio.

$249 /year

Regular price $348 Save $99 · 28% off

  • Everything in the Artist Plan.
  • A real saving of $99 a year.
  • Price locked for 12 months, even if it goes up.
  • Exclusive Outlier member role on Discord.
  • 12 Challenges a year — 12 new portfolio pieces, each with a personal review.
  • The commitment that separates who tries from who actually becomes an Outlier.

In 12 months you won't just have access. You'll have a whole portfolio built from scratch, piece by piece, with guidance from day one.

Lock my price and go Outlier

Renews automatically until you cancel.

  • 15-day money-back
  • Satisfaction guaranteed
  • Secure checkout
After checkout

Buy now and get your access in your inbox immediately.

  1. Complete your purchase

    Seconds after checkout, your access link lands in your inbox.

  2. Open your lessons

    You can start Day 1 of the step-by-step today.

  3. Enter the community

    Now you study, apply the pipeline, and start building the folio that gets you hired.

Augusto Ribeirões

Creator of the ConceptLab

Concept artist for 10 years. I walked away from a stable teaching career to bet on this industry — and today I work with names like Netflix, Ubisoft, Epic Games, Arctic7, Disney and Certain Affinity. If you've seen Rebel Moon, you've already seen my work on screen.

My turning point started with a single piece, posted for free, that ended up as a production reference on Ghost in the Shell. That's what landed Netflix in my inbox weeks later.

After years inside these productions, I kept seeing the same thing repeat with almost every talented artist I met: they knew how to draw, but they didn't have a process to actually finish and present their own work. They knew how to create. They didn't know how to ship.

That's why I created this: the exact path from blank canvas to a portfolio-ready piece.

Portrait of Augusto Ribeirões, creator of the ConceptLab.
Last call

Start building the piece that gets you hired.

Artist Plan

Start today. No contract, no strings.

$29 /month

Billed monthly

  • Lifetime access to the full Lab — the 5-day Outlier Creation Formula. Lifetime covers the recorded lessons; the Outlier Community runs for as long as your subscription is active.
  • All 4 bonuses unlocked on day one. No waiting.
  • Full access to the Outlier Community.
  • 1 Challenge a month, reviewed personally by me.
  • Monthly live meetup.
  • Cancel anytime. No catch.
Start my Outlier Piece now

Renews automatically until you cancel.

  • 15-day money-back
  • Satisfaction guaranteed
  • Secure checkout
Best value

Outlier Plan

Twelve months, twelve pieces, one portfolio.

$249 /year

Regular price $348 Save $99 · 28% off

  • Everything in the Artist Plan.
  • A real saving of $99 a year.
  • Price locked for 12 months, even if it goes up.
  • Exclusive Outlier member role on Discord.
  • 12 Challenges a year — 12 new portfolio pieces, each with a personal review.
  • The commitment that separates who tries from who actually becomes an Outlier.

In 12 months you won't just have access. You'll have a whole portfolio built from scratch, piece by piece, with guidance from day one.

Lock my price and go Outlier

Renews automatically until you cancel.

  • 15-day money-back
  • Satisfaction guaranteed
  • Secure checkout
Questions

Frequently asked questions

Right after checkout, your access link is sent to the email you used to purchase. No waiting.

You can leave questions directly below each lesson inside the platform and I'll answer them personally, or you can ask me in the Discord Community — where other artists are there to help too.

Lifetime access to the course content — it's yours forever, watch it whenever you want, as many times as you like. The Community works differently: it runs on a subscription that renews automatically, monthly on the Artist Plan or once a year on the Outlier Plan, until you cancel.

You have a full 15-day money-back guarantee. If you go through the material and feel it wasn't worth it, just reach out and you'll get a full refund. No questions asked.

PureRef (free) for references, plus any digital painting software you already use — Photoshop, Procreate, Clip Studio or Krita all work. No new purchases required.

$29per month

Start Today